Inside or outside dynamic advertising - that has always been the question, now let us look at the most cost effective solutions on the market.
Touch Screen Digital Poster.
Lcd Touchscreen Display
This is a digital poster that has a segmented interactive panel in front of the display, and this detects when a human hand touches the monitor - allowing retailers and companies the facility to interact with their consumers.
This provides additional data on products or services that are for sale, providing consumers with this additional data can be updated to a digital poster either through the CF card, or UBS port on the internal integral media player, or through a wireless connection on a WIFI digital poster, preventing any sales floor employee having to update new promotions or offers. Leaving the sales person to help customers with their buying decisions or customer service problems.
Interactive LCD advertising screens are produced for indoor use as they do not have the protection needed for the elements outdoors. One company has created a solution for standard non touch digital posters and this protects the screen from being touched.
Outdoor LCD enclosure.
These LCD enclosures are created from heavy gauge steel sheet, welded to provide a water proof and vandal-proof solution, this allows dynamic advertising hardware to be located outdoors in hostile or hazardous areas.
These units store both the LCD display and a content player for digital outdoor advertising use or can also accommodate either LCD or plasma screen and a cable or satellite box for domestic use.
Ideal for outside a shopping mall or in your own garden, providing protection from the elements and thieves, these units provide protection to IP65 (European IP standard) and NEMA 4X (US water ingress protection.)
These two solutions are used for different uses: the LCD advertising display is used for indoor dynamic signage and the LCD enclosure is used for outside digital signage use.
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